Sign in
|
Create Account
Home
Product Search
Top Searches
pens
water bottle
golf balls
koozie
sunglasses
tote bag
tumbler
DRAWSTRING BACKPACK
lanyards
playing cards
Owala
hit promotional products
umbrellas
poker chips
lip balm
beach towel
pen
STANLEY
dc3593fc
yeti
Top Categories
Awards
Backpacks
Bags
Bandannas
Beverage Holders
Bottles
Cups
Drinking Glasses
Golf Accessories
Hand Sanitizers
Kits
Lanyards
Lip Balm
Microfiber Cloths
Mugs & Steins
Pet Items
Stadium Cups
Stools
Sunglasses
Tote Bags
Travel Mugs and Cups
T-Shirts
Wine Glasses
Wristbands
Product Collections
Patriotic Products
Back to the Beach
School Store
Breast Cancer Awareness
Computer Accessories
Holiday Gifts
Food & Drink
Employee Recognition
About Us
Contact Us
Preferred Vendors
Americanna
Ariel
Bag Makers Inc
Bic
Bullet
Garyline
Hit
IdeaMax
Leed's
Leprechaun
Norwood
Taylor & Grant
Ventura
More
Testimonials
News & Videos
Fonts Explained
PMS Colors
QR Codes
Vector Art
E
mail us at
orders@greatpromos4u.com
Phone us at 703.527.4770
Keeping Our Customers Happy Since 2002
Error
Search
Search all Products
Price From $
-
Price To $
Go
Fonts
A fundamental element of written communication is the font or style of your typeface. When choosing a font, you should ask yourself two key questions: Is it legible? Is it spaced well?
When utilized well, a font or font mix accomplishes four things:
1. focuses attention
2. enhances readability
3. sets a tone
4. projects an image
Legibility
In most cases, text smaller than 7 point is hard to read. Due to the different surfaces of promotional products, printing on them is not as precise as printing on a piece of paper. Often, small text "fills in,"
that's where the ink from one letter bleeds into the next. When printing on a small item such a pen, sometimes you'll have to simplify your information in order to keep it legible.
Serif vs. Sans Serif
A serif font has decoration on the letters, where a sans serif font does not.
Whether to use a serif or sans serif font usually depends on the feel you're looking for to coordinate with your brand. But, when the type size is reduced to fit on the item, serif fonts generally come out less crisp than sans serif fonts. The serifs can become weak or non-existent, or they can be over-accentuated, making the type hard to read.
Weight and Character Spacing
Bold fonts can be great for promotional products. Due to the imprecision of some imprint methods, making a font bold may increase its readability.
But, as the line thickness increases, the space between the letters decrease, making "fill in" more likely. Sometimes, it may be necessary to add more space between your characters to prevent them from running together.
Many of the fonts shown in the graphic below reproduce well and are generally available with most vendors.
Powered by ASI.
Privacy Policy and Notice of Collection
Terms of Service